summer 2009

Project awarded through Crowdspring.com

branding, package graphics, photography

ZAPP! gum was looking for a new identity for their company that better emphasized the healthy and natural characteristics of their product. Furthermore, they were looking to expand their once on-line only business into retail, and needed a design that would stand apart from existing competition. The resulting concept was to use still life photography of the flavors in their natural state and wood grain patterning to promote the ideas of healthy and fresh flavor. The logo was designed to be simple, bold and easily distinguished from other gum brands.